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1. GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS HOW TO
2. GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS INSTALL
3. GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS ANDROID
4. GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS CODE

You can easily let your marketing team create deep links for use in SMS campaigns. That is to say, you defer the deep linking action to a specific screen, until after the app download.ĭespite the popularity of messaging apps, SMS messaging is still a widely used communications channel that marketers often tap into. After the app is downloaded, the ideal experience is to get them back to the same screen within the app after registration. If the user does not have the app installed, it directs them to the app store for download. When a consumer clicks the URLgenius link, it opens the specific product screen within the app. Let’s say you are promoting a specific product screen within your mobile app. We can +1 this link with more capabilities. If you don’t see your app in the list of supported apps just request to have it added. The process is the same just paste the regular web URL link into URLgenius that you want to open in your app. You’ll save time, development resources and maintenance time while adhering to today’s strict privacy policies. URLgenius provides this intelligent fallback capability without the need for any SDK to be installed on your mobile app.

GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS INSTALL

Insert your campaign link containing the “pt” and “ct” into the fields for iOS routing on the URLgenius settings page for your banner.Īpp install campaigns are great, but what happens if a consumer already has your mobile app installed on their phone and they click on the link you just created? You need a genius deep linking solution that can recognize when an app is already installed on a mobile device and open the app in those instances, and when not installed, gracefully direct new users to the app store for download. The console will generate a campaign link containing your unique “pt” and “ct” values. In summary, create and name a new campaign (e.g. Make sure to append the “pt” and “ct” parameters in your iOS app store URLs. Add your URLgenius link into your campaign brief and tracking documentation and get ready to deploy it to increase app downloads.

GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS ANDROID

When you compose the link, you then have a single URLgenius link that will determine if a user clicked with an Android or iOS device and take your visitor to the right app store with attribution analytics enabled. Once confirmed, you’ll want to make use of Google’s Campaign Builder. The first step in composing a Google Play Store link with attribution is to ensure your Android app is configured to receive and track install data.

Take note of your iOS App Store link or add it as in item in your campaign brief and then generate your Google Play link. An example iOS App Store link might look something like this:Ī/us/app/disney/id1446075923?pt=123456&ct=20-06-16-IG-Stories-Summer For each app user acquisition campaign you launch, you should generate a new campaign link with the App Analytics feature to track and attribute the results to your campaign.Ī best practice is to use a standardized campaign naming convention that logically flows into App Store Connect so you can easily align your efforts with your budget and then optimize your campaign for the best results.

GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS HOW TO

How to Link to the App Store and Google PlayĪpple lets you create iOS app store links and view results through App Store Connect. Let’s see how, shall we? First of all, you’ll need to gather your iOS and Android app store links and get them ready to append campaign tracking parameters. The link or QR can also include campaign attribution tags that inform your marketing optimization efforts.

GOOGLE PLAY APPDOWNLOAD GIVES TWO ICONS CODE

As marketers, of course, you also need campaign attribution to measure the success of your efforts.Īpp deep linking platforms like URLgenius enable you to generate a single app download link QR code that can route mobile visitors to Google Play and Apple App Store. So use a single “smart” app store link and QR code, intelligent enough to detect when the consumer is clicking (or scanning) from an iOS or Android device, and routes them to the correct app store. These icons provide a familiar experience on websites, but separate links are very inefficient when scaling campaigns on smaller screens and ad formats. Traditional web URLs require separate app store links for Google Play and Apple App Stores. When developing your growth strategy, keep in mind that not all app install links are created equal. The way to do that is by promoting your app store links, of course. As a mobile app marketer, your goal is to get more app installs.